Location strategy starts here

Selecting your location is about far more than zip codes and demographic data — it’s about narrowing down available commercial properties that align with your long-term vision, your clinical goals, and your budget.

You might find a market with all the right metrics — strong income levels, favorable dentist-to-population ratio, solid growth trends — and still come up empty-handed. The space may not exist. Or worse, it exists — but the rent is two to three times your budget.

That’s where dentists can run into trouble. Without the right support, they often end up relying on traditional brokers who are focused on closing a lease — not on finding a space that sets the doctor up for long-term success. That can lead to serious trade-offs: downsizing your floor plan, delaying technology purchases, or compromising on the kind of practice you wanted to build.

That’s why Henry Schein leads a location strategy process that’s grounded in data — and reality. We partner with WeCare Practice Advisors, a healthcare-specific real estate firm that specializes in dental startups. WeCare helps narrow your options to two or three locations that meet your demographic goals, match your practice vision, and fall within budget.

From there, your Henry Schein equipment specialist and WeCare partner coordinate with a local, dental-specific commercial broker to walk the properties and gather AutoCAD files. Those files are passed to the Henry Schein Integrated Design Studio (IDS), where our team produces fast, strategic test fits that show how each space can support your growth.

Location is arguably the most important piece of the puzzle. The right property, the right landlord, and the right lease terms lay the foundation for profitability, scalability, and long-term success.