LAUNCH & THRIVE
14. GRAND OPENING
Build buzz and fill your schedule
Your grand opening is your first chance to connect with your community — and turn local awareness into loyal patients. A successful launch blends grassroots marketing, community outreach, and social media to build excitement before you even open your doors.
Start by reaching out to nearby businesses, schools, and organizations. Send personal invitations and offer something to draw people in — like tours, giveaways, or free smile checks. The goal is to build relationships and get people talking.
At the same time, start building momentum online. Share behind-the-scenes photos, videos of your space coming together, or a countdown to opening day. Short-form videos boosted local posts, and real-time stories can give potential patients a feel for your team and your energy.
On the big day, make sure your event is shareable. Encourage guests to check in on social media, take photos, and tag your practice. Collect emails for future promotions and have someone capture photos and video you can reuse for weeks to come.
A well-executed grand opening does more than introduce your brand — it fills your chairs and kick-starts your reputation as a trusted provider in your community.
5 Social Media Post Ideas
- Countdown posts — “3 days to go!” with a peek at your new space
- Behind-the-scenes — unpacking equipment, setting up ops
- Team introductions — short reels or photos with fun bios
- Grand opening invites — simple, colorful graphics with date/time
- Patient reaction reels — capture “wow” moments during the event
Grand Opening Checklist
- Invite local businesses, schools, and community groups
- Offer light refreshments, giveaways, or raffles
- Prepare a “tour script” or welcome flow for visitors
- Collect email addresses for future promotions
- Assign a team member to take photos and video
- Encourage guests to post and tag your social media
- Schedule a follow-up promo for new patient offers